MAKING THE GRADE

In order to establish a baseline evaluation of corporate sustainability with respect to company websites The Green Challenges developed a basic metric to assign a "grade" to each entity dependent upon their level of commitment displayed. The grade is the foundation to The Green Challenges evaluation of organizational commitment to sustainability through an assesment of communication of such strategies on the company website. The grade is is a uniform grading system across all challenges including the GC1000, GLC, GAC and Open Source Project.

The website had an easily found section (most ideal result) or a site search for sustainability yielded detailed corporate policy statements and in some cases performance monitoring processes.

The website yielded a single one page statement of policy or the link given produced an Adobe PDF single page sustainability statement. There may be links on the web from search but are not available on the corporate website.

No mention or link and the site search produced no results. The company has made no effort to make its environmental commitments and programs available on its website and any information has proven difficult to find.

While the grade is a basic tool to evaluate organizations on their commitments, The Green Challenges features additional programs such as [the] Green Giant Series and Sustainable Sitemap Initiative to delve into this basic analysis and produce best practices, recommended strategies and statistics on corporate environmental commitment.  "Making the Grade" is the first step for an organization seeking to establish or improve its sustainability communication.

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